From Passion to Purpose
Grateful and filled with pride for my accomplishments up to this point, I have achieved numerous accolades in natural bodybuilding, held the title of Multi British Champion, and was once a sponsored athlete for Grenade Nutrition. However, what truly motivates me is my passion for helping others become the best version of themselves.
With over 15 years of experience as a natural professional bodybuilder, and over 30 years involved in fitness, I have coached hundreds of clients to success. As the proud owner of a one-of-a-kind gym called Body Ethics and an online physique and behavioural change coach, l am dedicated to transforming lives and empowering individuals to reach their full potential.
15+
Years As A Natural Professional Body-Builder
30+
Years In The Fitness Industry
200+
Clients Coached & Success Stories
01. My Professional Journey
In 2009, I stepped on stage for the first time with the BNBF after weight training for over a decade. I won my category and the overall show, revealing my world-class potential. Over the next four years, I competed many times, winning various titles and placing in every show, but self-doubt and sabotage held me back from reaching my full potential.
In 2014, I took a year off to work on my mindset and personal development. The following year, I won the British overall Championships and was crowned a pro. I competed as a pro natural bodybuilder for several years and in 2018, I placed fourth in the world at the DFAC World Championships in Miami.
02. My Business Journey
In 2014, driven by my dream of becoming a world-class natural bodybuilder, I took a bold step to transition into a career as a personal trainer. By 2020, just three days before the first lockdown, I seized the opportunity to purchase the gym where I had previously worked. Rebranding it as Body Ethics, I envisioned a space where health and wellness could flourish.
As life continued to unfold, the news of impending fatherhood brought me immense joy. Despite the challenges posed by the ongoing pandemic, I remained resolute in my dedication to fitness and education.
In 2023 launched an online physique and behavioural change coaching program called Transform 360, further expanding my reach in promoting holistic wellness and transformation.
In 2024, I proudly introduced a personal training diploma course, aimed at empowering aspiring personal trainers to excel in the industry.
03. My Family Journey
Having a family of my own and managing multiple businesses has given me a deeper understanding of the demands of your world and the significance of maintaining both physical and mental sharpness. I empathize with the obstacles and struggles you may face as you begin your fitness journey.