Empowering Men to Level Up with personalised nutrition and exercise programs
I am committed to supporting middle-aged men and fathers on their journey of self-transformation and improvement, by building a strong and aesthetic physique, enhancing confidence, self-esteem, and productivity. Together, we will unlock your full potential, fuelling your motivation and fostering a high-performance mindset.
By prioritising your health and wellness, you will not only achieve your fitness goals but also enhance your overall well-being, empowering you to succeed in all aspects of life. Join me on this path of growth and empowerment. Let’s elevate ourselves and sculpt a strong, aesthetic physique together.
So, who Am I?
I am here to guide you on a journey of self-improvement and transformation through tailor-made nutrition and workout program. By boosting your confidence, self-esteem, and productivity, we will unlock your hidden potential and nurture your inner drive for success. As a World-Class Natural Bodybuilder and founder of ‘Body Ethics’, I am also a successful business owner and transformation specialist. Let’s work together to unleash the best version of yourself.
- Professional World-Class Natural Bodybuilder
- Founder of 'Body Ethics'
- Successful Business Owner
- Transformation Specialist

Invest in Yourself for Lasting Personal and Professional Growth
Invest in yourself for lasting personal and professional growth with our comprehensive coaching programs tailored for high-achieving dads. My expertise is specialising in empowering men like you to unlock your full potential and thrive in every aspect of life.
Discover proven strategies to enhance your leadership skills, boost your energy levels, and achieve optimal health and fitness. Take the first step towards a more fulfilling life— invest in yourself today for a brighter tomorrow.
What My Clients Say

Marcin
Shane did everything for me, I got a training plan, nutrition plan and training advice. Honestly training is underestimated and I can see how lot’s of people can’t do exercises as they should. I'm also happy to call Shane my “friend” during past 3 years, I’ve become a good friend and I hope this friendship will last for years.

Ashley
The first step that changed my life, I reached out to Shane. For me the most important part of the process was checking in with Shane and sending photos weekly. This meant I was being held accountable, there was no hiding. It’s a step by step process and the satisfaction you gain from seeing your journey weekly is phenomenal.

Neil
I was approaching 50, looked in the mirror and did not like what I saw, so I took action and built up the courage to approach Shane Raymond as I admired him for many years. Shane and I worked together in which he tailored a workout plan and diet for me - I still train with him at his gym, Body Ethics. It's the best gym to build confidence - it's like a big family gym as everyone is treated with respect and dignity. I lost over 10kgs and am now on the next level to achieve more

James
I really wish I would’ve started with you sooner, I love the knowledge you have and how passionate you are about everything. I’m now in the best shape of my life, and looking forward to making even more progress!
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SHANE RAYMOND | TRANSFORMATION SPECIALIST
I Help MEN become LEANER and STRONGER,with unstoppable CONFIDENCE
📈100+ TRANSFORMATIONS
@body_ethics
@defineyourethos
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Are you disciplined in all areas of your life, except when it comes to your physique?
You excel at work, meet deadlines, and handle responsibilities effortlessly, but still feel stuck with your body.
It’s not a lack of effort, but rather misplaced effort.
You may be training without a clear structure, eating “healthy” without tracking what matters, and pushing hard without seeing real change.
The solution is to work smarter, not just harder.
Focus on short, efficient, and progressive workouts that fit your schedule, simple and strategic nutrition without overcomplicating things, and tracking that removes all guesswork.
This is how you start seeing real results.
Meet Dom
Business man and family man
Before working with me Dom faced life long challenges in achieving and maintaining physique and staying in shape.
He fought with feelings of exhaustion and lack of motivation, which took a toll on his confidence and vitality.
Sleep walking into obesity and other health issues, Dom realised something had to change, so he took Action
Fast forward to now, and here’s the incredible shift:
We removed all the guess work regarding his training , food choices, and lifestyle.
He established a solid framework to keep himself focused and on course.
he now radiates boundless energy, self-assurance, and sharpness
At 43 years old, Dom has always been a high achiever, yet he found himself veering off track due to life’s demands.
Through my guidance, knowledge and methodology, he rediscovered his best self, shedding more than 30 pounds along the way.
achieving these results without compromising his preferred way of life.

You are dedicated to your career, striving to provide for your loved ones. However, your health is deteriorating.
Feeling exhausted, lacking energy, and noticing your clothes no longer fit comfortably, you are experiencing increased stress and diminishing confidence.
Despite promising yourself to address these issues soon, the time never seems to arrive.
Your work demands your attention, and your family relies on you, leaving little time for self-care.
This is where I can help.
I offer a tailored system designed for individuals like you who are feeling stuck.
With a plan that fits seamlessly into your lifestyle,
no need for trial and error. Just guaranteed results.
Results to constantly build on
Results that are sustainable
Results that create that physical and mental shift that, you’ve been searching for
Ready to take Action? DM the word “results”